How do baby foods perform on nutrition and promotion?
Use the NPPM calculator to assess how baby food products perform on aspects of nutrition and promotion.
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The first 1000 days of a baby’s life are important for growth and development.
Not all baby food products provide babies with good nutrition at this critical life stage:
- High sugar content and sweet taste profiles put infants at risk of tooth decay and sets them up to desire sweet foods throughout life
- High salt and fat content, plus low energy density mean products don’t meet nutritional needs
- Products marketed as suitable before recommended age of 6 months
- Marketing ‘health halos’ used to mask poor nutrition