How do baby foods perform on nutrition and promotion?

Use the NPPM calculator to assess how baby food products perform on aspects of nutrition and promotion.

Find out what you can do to make baby foods better.

Start your assessment

About this tool

The Nutrient and Promotion Profile Model (NPPM) lets you check commercial baby foods against World Health Organisation (WHO) recommendations, in just 4 steps.

  1. Step 1Download the form
  2. Step 2Enter product information
  3. Step 3Upload product data
  4. Step 4Interpret the results

The first 1000 days of a baby’s life are important for growth and development.

Not all baby food products provide babies with good nutrition at this critical life stage:

  • High sugar content and sweet taste profiles put infants at risk of tooth decay and sets them up to desire sweet foods throughout life
  • High salt and fat content, plus low energy density mean products don’t meet nutritional needs
  • Products marketed as suitable before recommended age of 6 months
  • Marketing ‘health halos’ used to mask poor nutrition

This has to change

This tool assesses products and helps you identify areas of focus, giving you the power to make change happen.

Start your assessment

The NPPM is a Nutrient and Promotion Profile Model by WHO and University of Leeds, designed to assess the appropriateness of commercial baby foods.

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