8. Drinks

Fruit juice and other sweetened or un-sweetened drinks sold ready to drink or to be reconstituted with water (e.g. fruit and/or vegetable juice, flavoured water, teas, or milk-based drink).

The following are included within this category and are not appropriate for marketing: any drinkable product containing crushed, blended, pulped or puréed fruit/vegetable, fruit/vegetable juice and/or water, with or without added free sugar or sweetening agents. Including 100% juices, reconstituted juice from concentrate, smoothies with added juice or water, drinks made from cordials, energy drinks, ices and soft drinks.

Note that smoothies made with 100% fruit and or dairy are covered within the Dairy or Fruit and Vegetable categories.

Note that breast-milk substitutes and other milks (or milk alternatives) are not within the scope of the NPPM.


  • 100% fruit/vegetable juices
  • Breast-milk substitutes
  • Unsweetened milk/milk alternatives

(these are out of scope of the NPPM)

Tip: this category has no sub-categories. When entering an ingredient into the form, use Category 8.

The NPPM is a Nutrient and Promotion Profile Model by WHO and University of Leeds, designed to assess the appropriateness of commercial baby foods.

Contact us: babyfoodnppm@leeds.ac.uk

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