3. Processed fruit and vegetables

Includes fruit and vegetable purees, smoothies and fruit-based desserts.

Excludes

Sub-categories

3.1 Fruit-containing product

The product contains at least 5% fruit.

May contain added fat, starch/cereal or dairy (e.g. Vegetable & Fruit puree, Ready-to eat porridge containing fruit, Fruit custard).

Excludes

  • Dry cereals
  • Dairy with ≤5% fruit
  • Snacks
Tip: check the ingredients list for fruit content.
3.1a. Fruit, pureed

Sold as a puree, likely in a jar or a pouch.

3.1b. Fruit product, not pureed

Not sold as a puree.

3.2 Vegetable only product

Single or mixed vegetables or legumes. The product contains vegetables only, without any added fat, starch or dairy. Tip: check the ingredients list for the addition of fats/oils, starches, and dairy.

3.2a. Vegetables, pureed

Sold as a puree, likely in a jar or a pouch.

3.2b. Vegetable product, not pureed

Not sold as a puree.

The NPPM is a Nutrient and Promotion Profile Model by WHO and University of Leeds, designed to assess the appropriateness of commercial baby foods.

Contact us: babyfoodnppm@leeds.ac.uk

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